In the Social Media module I presented to Kwantlen’s Marketing faculty this summer, I made the argument that professors needed their own websites not so much to promote themselves or their work but so that they could be FOUND when people came looking for them online, and found “looking good,” as it were. At the very least, get on LinkedIn, I said. Happily, I seem to have been convincing. Most are there now, good-looking in cyberspace.

Except to note on Twitter and Facebook that I’ve updated basil.CA, I have never actively promoted my website, because I am not interested in raising my profile, winning fans, or having influence. I just want to be here when people come looking for me. (And many do … though, for the most part, I don’t know who.)