I tell people I learn more from my students than I teach them. It’s a cliché, I know, but it is still very often the case.

This semester I’m teaching a third-year course in digital marketing at Kwantlen Polytechnic University. (Course description: “Students will learn the key business and technological elements of digital marketing explained through theory and business case analysis. Students will become familiar with a variety of online marketing tools that support the online marketing functions that help drive traffic to a website, improve conversion rates, and achieve overall marketing objectives.”) It’s my second time around with this course, and, as much as I hope I’m getting the hang of it, it’s a challenging endeavor, because social-media platforms are coming into being or heading into the “sunset” continually.

Each of my students has a blog and a Twitter-feed in which he or she addresses developments in digital media. I learn something crucial almost every day from what these keen and wonderful students post. My students don’t get paid, but they are team-teaching a university class.

You can follow some of their conversation on Twitter: The class hashtag is #MRKT3311.