This morning the registrar Internic.ca invited me to purchase the URL basil.sucks at a “discount.”

This seems like a lot. Here’s the pitch:

Whether you want to safeguard your brand, provide your audience with a savvy way to share feedback, or execute creative marketing campaigns, .SUCKS stands out from the rest as a bold and brave domain.

I used to gobble up domain names but decided to pass on this one. I passed on this one as well:

I did get basil.photo and basil.help, though. Not too expensive! My ideas are already percolating.

(If I decide to write that memoir, no doubt I will very much regret not having basil.sucks!)